By Peter Fisk
Time and house. Genetics and robotics. schooling and model. chances constrained in basic terms via our imaginations. the long run is yours to create. Could you be the Leonardo da Vinci of our times?Most principles are incremental, fast copied and suffocated by way of conventions. "Future again" considering starts off with stretching chances then makes them a fact "now forward". the simplest principles emerge through seeing what each person has visible, and considering like not anyone else. Newness happens within the margins now not the mainstream. suggestions emerge via robust fusions of the simplest rules into useful, beneficial techniques. inventive humans stand up. Visionaries, border crossers and video game changers. have interaction your correct mind, open your eyes, imagine extra holistically... instinct rules.From Apple to Blackberry, GE to Google, leading edge businesses stand proud of the gang no longer quite a bit for his or her unprecedented items, regardless of what one could imagine, yet for how they problem conventions, redefine markets, and alter buyer expectancies. Apple did not simply create the iPod; it estimated the way forward for song after which made a product to carrier that destiny. And a similar holds actual for each hugely leading edge corporation. In artistic Genius, Peter Fisk provides ten tracks for innovation and offers enterprise blueprints for making that innovation happen.Creative Genius is galvanized via the mind's eye and point of view of Leonardo da Vinci, that allows you to force creativity, layout and innovation in additional radical and strong methods. It contains useful instruments starting from state of affairs making plans and context reframing to speeded up innovation and marketplace access, plus 50 tracks, 25 instruments, and 50 inspiring case studies.Creative Genius is "the most sensible and final" within the Genius sequence via bestselling writer Peter Fisk. Others contain enterprise Genius, advertising Genius and consumer Genius.
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Additional info for Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers
Embracing paradox … thriving on ambiguity and uncertainty, creating mystery and depth, be it the contrast in his sketches or asking questions without obvious answers. 6. Courageous action … always seeking to prove his hypotheses, to experiment and test, to make his ideas tangible, and to do what nobody had done before. 7. Enlightened mind … constantly renewing mental and physical fitness, exploring new worlds to spark new ideas, not being a slave to work but living a full life. Leonardo had an insatiable curiosity and an imagination unconditioned by his surroundings.
Package your bigger thinking in more acceptable ways for people, for example by saying ‘let me propose a hypothesis’ rather than being dismissed for crazy, impractical ideas. Hypothesis-thinking is far-stretching but also credible – scientific, if you like – and gives you the opportunity to prove or disprove it, and at least explore it further. Hold back on the spreadsheets. Use your imagination and intuition to reach new domains before seeking to analyse them in detail, rather than diving into the wrong ocean.
Instead of focusing too much creative energy on the existing definitions of our world (the ‘greyspace’), we should invest more in finding and exploiting the emergent areas (the ‘whitespace’) – the differences between the two are shown in the following table. Greyspace WhitespaceFocusing on markets that are defined by current products and competitorsFocusing on markets as defined by our imagination, by focusing on solving people’s problems, and redefining the contextAddressing the articulated needs and wants of existing customersAddressing the motivations and aspirations, and the articulated and unarticulated needs, of customers and non-customersGuided by customer research that is limited by current paradigms and data that reflects averagesGuided by ‘insights’, more stretching and deeper, by bringing together many sources of knowledge to find new and significant opportunitiesSeeking to implement one idea from a quick brainstorm; tactical and cosmeticSeeking to create more disruptive change, through breakthrough concepts that connect many ideas to form better solutionsInnovating around the ‘what’, creating an innovative product or technologyInnovating the ‘why, what and how’, creating an innovative solution or experience, or an entirely new business Predicting the future is easy and largely irrelevant, because it could take an infinite number of forms.
Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers by Peter Fisk