By Gert H. N. Laursen, Jesper Thorlund

ISBN-10: 0470890614

ISBN-13: 9780470890615

ISBN-10: 0470901152

ISBN-13: 9780470901151

World-class advice for supplying the perfect determination aid to the best humans on the correct timeA very important blueprint for organisations that are looking to thrive within the aggressive fray, company Analytics for Managers provides a sustainable company analytics (BA) version targeting the interplay of IT expertise, technique, company procedures, and a vast spectrum of human advantage and organizational circumstances.Proven tips on constructing a data strategyTips for aiding your company's skill to innovate sooner or later by utilizing analyticsAn figuring out of BA as a holistic details self-discipline with hyperlinks for your business's strategyPractical insights for making plans and enforcing BAHow to take advantage of details as a strategic assetWhy BA is the subsequent stepping-stone for corporations within the info age todayDiscussion on BA's ever-increasing roleFilled with examples and forward-thinking suggestions from popular BA leaders Gert Laursen and Jesper Thorlund, company Analytics for Managers bargains robust strategies for making more and more complex use of data so that it will continue to exist any industry stipulations.

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Additional resources for Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)

Example text

How does the overall business strategy subsequently influence the BA function? LINK BETWEEN STRATEGY AND THE DEPLOYMENT OF BA To facilitate our discussion of various degrees of integration between strategy and BA functions, we’ll offer an outline of the concept of strategy and how it is created. A strategy is a description of the overall way in which a business is run. It typically covers a year at a time. Its purpose is to adapt the organization’s business area, resources, and activities to the market in which the organization operates.

More about this subject in Chapter 3. & The analyst/controller must be able to decode business users correctly, and specify the requirement for relevant data and use the right methods, so that useful information and knowledge are presented for decision support. Front-end applications and reports conveying knowledge must have correct functionality and be simple and intuitive for business users. More about analyses and reporting methods in Chapter 4. & The data specialist or the ETL developer in the data warehouse must be able to merge and enrich data with useful dimensions and perspectives.

If a company does not use information as a strategic asset, it will not, in the strategic implementation plans, have descriptions of how the competitive advantages should be gained via the use of information. If a company does use information as a strategic asset, then next to the objectives of the strategy it will also provide directions of how the objectives should be reached via the use of information. You can also recognize an organization that uses information as a strategic asset on its culture, where the employees, according to our research, intuitively will think proactively in terms of how they can use information to overcome, for example, a new competitive situation.

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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series) by Gert H. N. Laursen, Jesper Thorlund


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