By Simon Partner
This robust patron increase differed essentially from the single less than approach even as within the usa in that it all started from frequent poverty and relatively depressing residing stipulations. starting with a dialogue of the prewar origins of the shopper engine that was once to take off lower than the yank career, accomplice quick turns his points of interest at the company leaders, inventors, employees, and usual voters who participated within the widely winning attempt to create new markets for pricey, strange new products.
Throughout, the writer relates those pressure-cooker years in Japan to the most important issues of twentieth-century adventure around the globe: the position of know-how in selling social swap, the increase of mass purchaser societies, and the development of gender in complex business economies.
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Extra info for Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer
All of you on the sea! Now you can forget the loneliness of the ocean. When you’re yearning for the far-off rising sun, or when you can’t sleep for the sound of the waves, and find yourselves thinking about your far-away families, then the silent radio waves that travel through the air for ten thousand miles will tell you of the goings-on at home. All of you deep in the mountains, you light-house keepers on remote islands, you humble folk living in the countryside: there’s no need for you to make the long trek to the city.
A TIME FOR DREAMS Continuities of growth and government policy are not enough in themselves to explain the dynamic of Japan’s electrical technology development. First, they do not explain the catastrophic failure of Japanese technology to meet the needs of Japan’s war effort. More important, they cast little light on one of the key features of Japan’s electrical goods industry in the twentieth century: its role in the creation and growth of a mass consumer market. Mass consumption of electrical goods arrived Partner_007_043_ch1 8/27/99 1:25 PM Page 17 E LE C TR IFYIN G JAPAN / 17 in Japan with explosive suddenness in the mid-1950s, and the industrial growth engendered by this consumption helped Japanese electrical goods companies achieve international competitiveness.
Large numbers of lectures and public demonstrations were also held. License fees were reduced or, for the families of servicemen and other targeted groups, eliminated altogether. Spreading radio ownership among rural households remained a challenge, mainly because of lack of disposable income. 82. 47 Another problem was the relative unavailability of electricity. Many villages only had power during the evening and were therefore unable to listen to radio during the daytime. Moreover, payment was based not on consumption of electricity but on the number of light bulbs in the home.
Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer by Simon Partner