By József Horváth, (Pécs) Lingua Franca Csoport

ISBN-10: 9636418500

ISBN-13: 9789636418502

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Additional info for Advanced Writing in English as a Foreign Language: A Corpus-Based Study of Processes and Products

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Cumbersome: don’t allow your bid process to become unwieldy or bureaucratic. ’ If you are doing things for no tangible benefit, drop them from the bid process. • Flexible: the bid process must encourage creativity in the bid team, not stifle it. Don’t allow your bid process to become rigid and inflexible. Good ideas should always be welcomed. ’ • Comprehensible: you and your team must be able to understand the process in terms of what needs to be done and why. If the process is unclear and confusing, its benefits are lost.

The message to the bid team is clear: • Fulfilling the client’s requirements is mandatory – but won’t guarantee you will win the work. • Telling the client how you will stand out from the crowd is mandatory – but also won’t guarantee a win. • Showing the client what makes your solution unique is highly desirable – and may just make the difference between winning and losing. Anatomy of a Winning Proposal The Win–lose Gap The difference between winning and losing is small. Obviously, if you get the fundamentals wrong, the proposal will fail.

Drafting guide Provides consistency of style, format and tone. It is easy to waste a lot of time reformatting contributions from different writers, eliminating differences in style and generally smoothing out the inconsistencies that arise when several people are working on one document. By adopting a drafting guide at the start of the bid, many of these problems can be avoided. Cost model Contains a detailed breakdown of costs for every element described in the bid. A lot of otherwise excellent proposals fail because the bid pricing is left to the last minute.

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Advanced Writing in English as a Foreign Language: A Corpus-Based Study of Processes and Products by József Horváth, (Pécs) Lingua Franca Csoport


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